Get Out the Checkbook, Sergey!
I hope Google's paying attention.
In addition to YouTube, DoubleClick and FeedBurner, there's another purchase it needs to make. Users can currently search, submit and syndicate content, but let's examine the big hole in this very profitable equation - content creation.
When someone sends you a link to a video on YouTube, how many times is that video submitted by the content creator? For me, it's almost never. It's usually to a Comedy Central or BBC clip. This of course leads to billion dollar lawsuits over copyright infringement. What if Google could equip its users with easy-to-use tools to create content of their own?
Enter Mogulus.
Mogulus lets users create their own videos. Whoopee, you say. So does Windows Movie Maker. This one's different. You can record, edit and publish videos without leaving Firefox. No software to install, no hard drive space to fill up. You can use built-in video effects just like CNN, too.
Want to edit a video with a friend on the other side of the planet? Edit it together and see the changes reflected in real time.
How many of us aren't sick of the local news? It's 3 minutes of Gloom 'n Doom, followed by a 2 minute medical report telling you bananas cause cancer but aid in weight loss, and capped off with 17 minutes of Live Team Coverage of the Fact It's a Tad Bit Windy Outside.
What if you could produce your own professional newscast? Now you can.
This is the missing piece in a growing push to take content creation out of the hands of the moguls and put it in the hands of the consumers - us. Mogulus.
It doesn't have to be just for newscasts, either. Any video you shoot can be edited and uploaded. This is a significant development, and a good fit for Google.
I hope Sergey reads this before Rupert does.
In addition to YouTube, DoubleClick and FeedBurner, there's another purchase it needs to make. Users can currently search, submit and syndicate content, but let's examine the big hole in this very profitable equation - content creation.
When someone sends you a link to a video on YouTube, how many times is that video submitted by the content creator? For me, it's almost never. It's usually to a Comedy Central or BBC clip. This of course leads to billion dollar lawsuits over copyright infringement. What if Google could equip its users with easy-to-use tools to create content of their own?
Enter Mogulus.
Mogulus lets users create their own videos. Whoopee, you say. So does Windows Movie Maker. This one's different. You can record, edit and publish videos without leaving Firefox. No software to install, no hard drive space to fill up. You can use built-in video effects just like CNN, too.
Want to edit a video with a friend on the other side of the planet? Edit it together and see the changes reflected in real time.
How many of us aren't sick of the local news? It's 3 minutes of Gloom 'n Doom, followed by a 2 minute medical report telling you bananas cause cancer but aid in weight loss, and capped off with 17 minutes of Live Team Coverage of the Fact It's a Tad Bit Windy Outside.
What if you could produce your own professional newscast? Now you can.
This is the missing piece in a growing push to take content creation out of the hands of the moguls and put it in the hands of the consumers - us. Mogulus.
It doesn't have to be just for newscasts, either. Any video you shoot can be edited and uploaded. This is a significant development, and a good fit for Google.
I hope Sergey reads this before Rupert does.
Labels: copyright, DoubleClick, FeedBurner, Google, Mogulus, video, YouTube
posted by Ricky Anderson at
10:45 PM
3 Comments:
If Mogulus is what it promises .... good night and good morning television!!!!
I don't think it will be the end of television by any means, but it will drastically change how the television industry functions.
Broadcasters will have more competition. Their audience will be spread even thinner as some people will change their source of information and entertainment.
And with more competition and a thinner audience, how does this affect advertisers?
They'll save a bundle on the current exorbitant rates.
And if Google's smart, the advertiser's savings will be their new revenue line.
Now, if the big networks are smart (read: this will never happen, but it should) they will contact Mogulus and ask to add a fee-based channel users can search through and add video from.
This way, if I have a news broadcast I can pay a small (maybe $5) fee to incorporate Fox syndicated content into my show. Throw in a couple of ads, split the revenue with Mogulus and Fox, and I'm a network that competes with Fox while promoting them at the same time.
Note that Fox is an example, any other company could provide the same fee-based repository of videos, including myself! So I could sell my content back to any other Mogulus users (including Fox) and make even more money while promoting my network at the same time.
Post a Comment
<< Home